U Protect Launch in Norway
The campaign was launched when a completely new set of fire insulation regulations for ventilation systems in buildings was introduced from the beginning of 2014, including a brand new app.
The campaign strengthens GLAVA’s position as a driving force in the Norwegian HVAC-market.
The campaign includes its own internet landing page, videos, a new ventilation app for iOS and Android, as well as web advertisements directed towards the target group. A road show has also been organised in order to provide information about the new regulations to construction companies, consultants and craftsmen.
These are the main elements of the campaign currently running in Norway. The new fire insulation regulations represent the biggest change in the industry for several decades, and there was a lack of thorough knowledge about the changes before GLAVA® took the initiative to launch its information campaign.
"The regulatory changes will have major consequences for the entire industry, and it is absolutely essential to provide the necessary training. We experience that our customers appreciate the information we are now providing. We have noticed that many people have started to use the new fire insulation app, and that there is increased traffic on our website to view the videos and get more information", says Mr. Kolbu.